Integrate Your Marketing

Integration is essential to success. SEM supports SEO, and SEO supports SEM. Both require a properly designed Website. Advertising on one platform will not work as well as across many platforms, but only if the campaigns are integrated and support each other. Individual campaigns fail if they are not coordinated with other campaigns, tested, and optimized repeatedly.

GSD Sites integrates all our websites with Google Analytics 4 (GA4), Google Ads, and Google Tag Manager. Mastering these tools enables us to effectively measure and test all aspects of a client’s online marketing. GA4 collects, stores, and visualizes data sent to it. Ads is a one-stop location for all of your non-social media online advertising. Google Tag Manager permits the construction of customized measurements and metrics to be sent to GA4. We can perform advanced testing and data collection on your website by building custom tags. Further, custom tags with API development conveniently allow the integration of any other web tool (Google Drive, MailChimp, Meta, etc.) on any web platform (WordPress, Squarespace, Custom Build, etc.).

To get the absolute most out of your marketing budget, your advertisements must be carefully crafted and integrated so that your message is consistent, your brand is maintained, and your audience is engaged. This ensures a cohesive brand experience, ultimately leading to higher engagement, trust, and return on investment.