The Sales Funnel

1) Awareness - Introducing people to your brand and products

2) Trust-building - Assuring people you are worth their time

3) Cultivation - Nurturing a relationship with your leads

4) Conversion - Selling your products

Repeat.

Each step of the process calls for specific messaging and tactics. Learn more below.

Maximize your online advertising with Search Engine Marketing (SEM).

Serving quality ads to the right people at the right time is of paramount importance to the success of your business. This seems like common sense, yet many fail to understand the science of advertising and thus many businesses fail altogether. A successful campaign requires successful targeting which means understanding your demographics, segmenting by psychographics (interests & lifestyles), and knowing your keywords. A successful campaign also requires carefully constructed ad groups across multiple platforms that work together to guide your potential customers through specific sales journeys.