Case Studies
I’ve led organizations in business, research, and academia — building systems, directing teams, and delivering measurable results under pressure. These case studies highlight three contexts where I operated as leadership: founding and running a research institute, rebuilding a company at the C-suite level, and managing university departments like small cities. Together, they show the breadth of systems leadership I bring to any organization.
Examkrackers — Turnaround at Scale
Problem: Examkrackers was operating on fragmented sales, BI, and marketing systems. Growth had stalled, attribution was unclear, and reporting cycles lagged by days.
Leadership: As COO, I directed product, BI, marketing, and sales under one roof. I rebuilt the sales department from the ground up, led the development of a new CRM in 5 weeks, instituted predictive KPIs, and aligned marketing spend with conversion data.
Outcome: Lead-to-close rates improved by 47%, response times dropped from days to minutes, and marketing ROI reached 3.5x–12x across channels. The company regained strategic clarity and growth momentum.
GSD Research — Nonprofit Startup
Problem: Universities and nonprofits often struggled with operational gaps in their science programs: fragmented logistics, underfunded projects, and lack of scalable research infrastructure.
Leadership: I founded and led GSD Research as a full-scale research institute, managing contracts with universities and nonprofits. I secured grants, published peer-reviewed papers, and directed programs across biotech, AI, and space systems. My leadership spanned both physical operations (labs, facilities, staff) and organizational strategy (multi-institution collaborations, program design, funding).
Outcome: GSD Research became a trusted partner to multiple universities and nonprofits, providing both operational support and organizational leadership. The institute delivered measurable outputs — published research, funded projects, and stabilized operations for client departments — proving its viability as a standalone executive entity, not a side hustle.
University Operations
Problem: University departments operate like small cities, balancing faculty needs, student demands, facilities, supply logistics, and budgets. Without effective management, classrooms, labs, and resources quickly fall into chaos.
Leadership: Contracted through GSD Research, I directed operations for multiple university science departments. I managed logistics, supply chains, facilities upkeep, and day-to-day operations. I instituted systems that coordinated classrooms, labs, and staff — ensuring students and faculty were supported seamlessly.
Outcome: Departments ran with improved efficiency, fewer disruptions, and stronger alignment between resources and needs.
