Executive Leadership
As a C-suite operator, I led product, BI, marketing, and sales under one roof — building the infrastructure, directing the strategy, and holding teams accountable for results. The examples below highlight how I’ve led across domains, and the leadership disciplines I now bring to organizations that need systems-level direction.
Sales Systems & Funnel Optimization
I offer:
Engineered sales systems tied directly into BI/analytics, giving execs live control of revenue engines.
I rebuilt sales infrastructure end-to-end (e.g., a CRM delivered in 5 weeks), automating lead capture, routing, and follow-up — improving lead-to-close rates by 47% and dropping response times from days to minutes.
Real Results
- Rebuilt sales operations from the ground up, using analytics to align customers with the right messaging and salesperson, maximizing conversion potential.
- Engineered adaptive lead capture, routing, and nurture sequences; behavior-driven email campaigns boosted engagement and re-engagement.
- Increased lead-to-close rates by 47% and cut average response times from days to minutes.
Marketing Strategy & Growth Intelligence
I offer:
I offer: Growth intelligence systems that turn marketing into a precision investment tool integrated with BI.
I directed spend with CI frameworks tying attribution, SEM, and market signals together — prioritizing channels with 3.5x–12x ROAS and cutting the rest. Campaigns became controlled bets, not guesses.
Real Results
- Directed synergistic multi-channel campaigns across Meta, Reddit, Google, Amazon, and email, delivering a combined 4.4x ROI.
- Applied performance metrics to shape marketing messaging, creative copy, and static/video content for continuous improvement.
- Drove channel experimentation that identified new growth vectors, achieving returns ranging from 3.5x to 12x ROAS.
Business Intelligence & Data
I offer:
Executive-grade BI that gives leaders real-time clarity and forecasting power under growth pressure.
As leadership, I used BI as command & control — a single operating picture that collapsed silos and cut decision lag from days to minutes. Predictive KPIs let me steer early, double down on what worked, and kill wasted effort fast.
Real Results
- Built and operationalized customer behavior models that personalized sales and marketing, improving conversion rates while reducing churn.
- Designed intelligence models that directed funds to the highest-yield marketing channels despite long attribution cycles, greatly improving ROAS.
- Unified analytics across platforms into customer-specific profiles, enabling personalized marketing and messaging at scale.
0 → 1 Product Development
I offer:
Systems-first product leadership that ships fast and scales cleanly across teams and tech.
I’ve taken products from concept to revenue under tight constraints — including directing an LMS build and contributing to a gamified medical education platform — designed for scale from day one.
Real Results
- Directed cross-functional design and engineering teams with agile/scrum methods, taking multiple products from concept to market under aggressive timelines.
- Combined analytics with customer interviews to identify pain points, iterating product features through successive deployments and upgrades.
- Delivered market-ready platforms, including an LMS with adaptive AI features and a gamified medical education app.